Guardian US senior vice president for advertising Luis Romero talks to Press Gazette about what it is like to sell in the toughest ad market since 2008.He also shares some tactics and strategies the Guardian is deploying to persuade more brands to spend money on reaching its 40m US readers per month.His pitch is a simply one - stop supporting the dark corners of the internet on tech platforms and instead help fund a news business which is shining light on the world's most important issues. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Guardian US senior vice president for advertising Luis Romero talks to Press Gazette about what it is like to sell in the toughest ad market since 2008. He also shares some tactics and strategies the Guardian is deploying to persuade more brands to spend money on reaching its 40m US readers per month. His pitch is a simply one - stop supporting the dark corners of the internet on tech platforms and instead help fund a news business which is shining light on the world's most important issues. Hosted on Acast. See acast.com/privacy for more information.

Guardian US senior vice president for advertising Luis Romero talks to Press Gazette about what it is like to sell in the toughest ad market since 2008.He also shares some tactics and strategies the Guardian is deploying to persuade more brands to spend money on reaching its 40m US readers per month.His pitch is a simply one - stop supporting the dark corners of the internet on tech platforms and instead help fund a news business which is shining light on the world's most important issues. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

How publishers can sell online advertising in an awful market

Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week. The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content. If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content management systems, new publishing revenue strategies and audience growth tactics - then this is the podcast for you. It also aims to provide insight into the biggest challenge of all, how to lead and inspire people on the journey of technology-led change which ever major media company globally is going through. It is hosted by Press Gazette Editor-in-chief&nbsp;Dominic Ponsford&nbsp;who is joined every week by a member of the team sharing insights from their area of expertise and featuring interviews with some of the leading names in media globally. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week. The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content. If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content management systems, new publishing revenue strategies and audience growth tactics - then this is the podcast for you. It also aims to provide insight into the biggest challenge of all, how to lead and inspire people on the journey of technology-led change which ever major media company globally is going through. It is hosted by Press Gazette Editor-in-chief Dominic Ponsford who is joined every week by a member of the team sharing insights from their area of expertise and featuring interviews with some of the leading names in media globally. Hosted on Acast. See acast.com/privacy for more information.

Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week. The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content. If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content management systems, new publishing revenue strategies and audience growth tactics - then this is the podcast for you. It also aims to provide insight into the biggest challenge of all, how to lead and inspire people on the journey of technology-led change which ever major media company globally is going through. It is hosted by Press Gazette Editor-in-chief&nbsp;Dominic Ponsford&nbsp;who is joined every week by a member of the team sharing insights from their area of expertise and featuring interviews with some of the leading names in media globally. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

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How publishers can sell online advertising in an awful market

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