This week, I'm joined once again by my friend and one of the most insightful voices in the YouTube space, Roberto Blake. This is his fourth time on the show — and easily the most thought-provoking yet.

We dive into:

• Why creators should rethink their obsession with going viral

• How Roberto's 12-week "YouTube Night School" is empowering small creators

• The difference between attention and value — and why money doesn't always follow views

• Evergreen vs. topical content: How to win long-term

• Why packaging (title, thumbnail, timing) is everything

• AI's real impact on the creator economy — and what to do about it

Whether you're just starting or deep in the YouTube trenches, this episode will sharpen your mindset and strategy.

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🔗 Resources Mentioned in the Episode

• 🎓 Awesome Creator Academy – Roberto's coaching platform and home of the 12-week YouTube Night School

  👉 https://awesomecreatoracademy.com

• 📘 Roberto Blake's Book – "Create Something Awesome"

  👉 https://geni.us/Jf3J

• 📹 Roberto Blake on YouTube

  👉 https://www.youtube.com/robertoblake2

• 🎙️ Roberto's "How to Use Copyright Music on YouTube" Tutorial

  (referenced as a prime example of evergreen content)

  👉 https://youtu.be/lLFLu4r3wGM

  📥 The Creator's Corner Membership

  👉 https://www.dustyporter.com/creatorcommunities

• 💡 YouTube Creators Hub Coaching Services

  👉 https://dustyporter.com/coaching

• 📨 Entrepreneur's Minute Newsletter

  👉 https://entrepreneursminute.kit.com/13153e4946

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About Roberto:

Roberto Blake is a creative entrepreneur, YouTube educator, and founder of Awesome Creator Academy. With over 600K subscribers and a bestselling book (Create Something Awesome), he helps creators grow their audience, monetize their content, and build sustainable online businesses.

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