The mere word 'disinformation' has become controversial in the modern culture wars - which is great news for the hostile states who actually use disinformation as a tool of 'war by other means'. In this video, we talk about how the KGB perfected the craft of disinformation, how modern Russian usage differs from the Soviet form, and how the end goal that was always identified for these 'active measures' looks a lot like our modern polarised society. Is it too late to do anything about it? Let's discuss.