Late to Grid - Grassroots Racing

How SEMA’s Mike Spagnola is Paving New Roads Into Motorsports


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In this episode of Late To Grid, we sit down with Mike Spagnola, the President and CEO of SEMA (Specialty Equipment Market Association) — one of the most influential organizations in the automotive and motorsports world.

Mike shares his incredible journey from his early days tinkering in his family’s garage to leading an industry powerhouse that champions innovation, customization, and grassroots racing. We dive deep into how SEMA is actively working to get new people into motorsports, empower young builders and racers, and bridge the gap between car culture and career opportunity.

We talk about:

  • Mike’s personal path into the automotive world
  • How SEMA supports emerging talent and future builders
  • The role of track days, autocross, and HPDE in attracting new racers
  • Why education and access are key to growing the motorsports community
  • SEMA’s evolving initiatives to engage younger generations
  • Insights on the future of the motorsports industry and how YOU can get involved

Whether you're already wrenching on your track car or just curious how to get started, this conversation is packed with inspiration, practical advice, and industry insights.

Let’s grow grassroots racing — one new driver at a time.

🎯 Keywords: Motorsports, Racing, Grassroots Racing, SEMA, Track Day, Autocross, HPDE, Racing Career, Motorsports Journey, High-Performance Driving, Automotive Industry

The season might be over, but the work is just beginning. Don't let your track, autocross or racecar sit idle this off season. Now is the perfect time to tackle those projects that get you one step closer to the podium. For upgrades, maintenance, or that big performance project, there's only one name. Atomic Autosports. Get ready to dominate next season. Find us at AtomicAutoSports.com and book a call with Bill to review your project and goals.

It's getting to be the cool time of year and you're ready for hot deals to update your car for next season. Now through December 31st, 2025, if you go Mishimoto.com and put in "grid15" you'll get 15% off the entire catalog. The only exception we do have a blackout date during Black Friday through Cyber Monday, but through the remainder of the year, 15% off!

Searching for the perfect gift for the motorsports fanatic in your life this year? Skip the socks and head to Atomic Auto Sports! From Cool track decals and Premium Malco detailing products to Essential Trackside accessories. We've got everything for the track addict in your house. Make your holiday shopping easy. Visit Atomicautosports.com right now or swing by the shop to see the selection.

Atomic Autosports has some pretty big news! Track first now has a physical presence right inside Atomic Autosports. That means you can get your car Atomic prepped and grab essential safety gear, helmets, shoes, gloves, and more all in one spot. We can also have your purchases shipped right to our shop in Wickliffe, saving you on shipping. Stop by and check out the expanded selection.

Thanks for listening and taking an interest in growing grassroots racing. The Late To Grid podcast shares the stories and inspiration that help listeners along their motorsports journey.

Find all episodes on the Atomic Autosports website.

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Late to Grid - Grassroots RacingBy Bill Snow

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