Smarter, shorter, and more focused podcasts help firm leaders turn listening time into a competitive edge.

Accounting Influencers
With Rob Brown

In today’s crowded attention economy, time is the rarest currency. Every minute you spend consuming content needs to work for you. That’s why accounting leaders are turning to podcasts—not as entertainment, but as a professional advantage.

In this episode of Accounting Influencers, host Rob Brown explores how podcasting is evolving and what that means for accountants and firm leaders who want to stay sharp, visible, and ahead of the curve.

The podcast industry is booming—worth an estimated $47 billion globally and projected to triple in the next few years. But as Brown explains, this growth isn’t about quantity; it’s about quality.

“The best podcasts,” he says, “cut through the noise. They know who they’re for, and they deliver the goods.”

Listeners today average seven podcasts in rotation, but loyalty is increasingly tied to the relevance of the content. The most trusted shows focus on niche audiences and deliver actionable value.

Gone are the days of meandering interviews and filler content. The top-performing podcasts are shorter, tighter, and built for multitasking professionals.

Brown notes three key shifts redefining the medium.