In the latest episode of the Insurance Post Podcast, How the great resignation made insurance an employee’s market, Neil Lumb, group sales and marketing director at broker Verlingue UK, said each manager at his business has to spend time on social media, every month, creating a long-term talent pipeline.

He said: “Follow up with those connections, build relationships, even though there might not be a role available at that particular time. That [approach] works really well for us.”

Jonathan Moyse, people director for Allianz Commercial, said the insurer tries to encourage managers “to be better at using Linked In” when it comes to posting roles and giving those considering joining the company an idea of what it is like to work for the business.

Moyse said: “We are trying to create that followership so that we have that pipeline of people wanting to come and join Allianz.”

Rob Chilcott, learning and development manager of the Claims Consortium Group, said: “Social media is a snapshot window where you can essentially choose what people will see but you can’t lie about it.

“It tells people quite a lot about your company’s culture because over days, weeks, months and years if you are consistently posting things about events you are holding, your values and beliefs then they will get more from that than face-to-face in an interview.”

The trio also share what insurers who are sick and tired of their current role can do to improve their position, give advice on how to make sure your next job move helps you develop your career and reveal the kind of benefits employees can expect from providers and brokers keen to retain their talent.

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