Sign up to save your podcasts
Or
Share How the Media JV Open AP. is looking to help TV advertising work faster and smarter by helping to break down data silos
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
How the Media JV Open AP. is looking to help TV advertising work faster and smarter by helping to break down data silos
Next in Marketing spoke to David Levy, CEO of OpenAP, a joint venture between NBCUniversal, ViacomCBS Fox and Discovery, about how the company is trying to help brands target audiences consistently across networks and platforms - and why he's worried that too many media companies are discounting consumer experience with ads as Connected TV explodes.
Guest: David Levy
Host: Mike Shields
View all episodes
By Mike Shields
4.8
4343 ratings
Next in Marketing spoke to David Levy, CEO of OpenAP, a joint venture between NBCUniversal, ViacomCBS Fox and Discovery, about how the company is trying to help brands target audiences consistently across networks and platforms - and why he's worried that too many media companies are discounting consumer experience with ads as Connected TV explodes.
Guest: David Levy
Host: Mike Shields
More shows like Next in Media
View all
Decoder with Nilay Patel
3,139 Listeners
Pivot
9,527 Listeners
Channels with Peter Kafka
556 Listeners
The Daily
112,621 Listeners
Strictly Business
91 Listeners
The Prof G Pod with Scott Galloway
5,456 Listeners
The Ezra Klein Show
16,041 Listeners
The Powers That Be: Daily
364 Listeners
Plain English with Derek Thompson
2,264 Listeners
The Ankler Podcast
106 Listeners
The Town with Matthew Belloni
1,077 Listeners
Marketecture: Get Smart. Fast.
21 Listeners
The Interview
1,537 Listeners
The Varsity
59 Listeners
The Grill Room
52 Listeners