What is the best medium for communicating with consumers? It depends on the content, according to the latest research from Wharton marketing professor Jonah Berger. Hosted on Acast. See acast.com/privacy for more information.

How the Medium Shapes the Message in Marketing

Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Wharton’s David Musto talks about Penn’s financial literacy course, which is being taught to high school students across the country. It’s just one of the programs at the Stevens Center to help younger people understand money and make better financial decisions. This Ripple Effect podcast episode is part of a series on “Financial Literacy.” Hosted on Acast. See acast.com/privacy for more information.

How Financial Literacy Helps Underserved Students | David Musto

Wharton’s Stew Friedman talks about his book, Baby Bust: New Choices for Men and Women in Work and Family, which has been re-released for its 10th anniversary with a provocative new preface. This evidence-based book examines the changing attitudes millennials and younger generations have about raising children in a society that makes it increasingly difficult to do so.  Hosted on Acast. See acast.com/privacy for more information.

Why Are Millennials Not Having Kids?

Wharton management professor Amy Wrzesniewski studied the shrinking field of journalism to better understand how workers grapple with occupational instability and declining careers. Her co-authored paper, “Perceived Fixed or Flexible Meaning: Toward a Model of Meaning Fixedness and Navigating Occupational Instability,” appears in the journal Administrative Science Quarterly. Hosted on Acast. See acast.com/privacy for more information.

Your Career in Journalism Is Over. Now What?

There’s a difference between a professional mentor and a sponsor, but women need both if they want help moving forward in their careers, explains Wharton Deputy Dean Nancy Rothbard. This Ripple Effect podcast episode is part of a series on “Women & Leadership." Hosted on Acast. See acast.com/privacy for more information.

Sponsorship vs. Professional Mentoring for Women Leaders | Nancy Rothbard

Wharton Coalition for Equity and Opportunity's Faculty Director Kenneth L. Shropshire is joined by industry leaders Nzinga “Zing” Shaw, CEO of Attack the Glass, and sports and entertainment attorney Jaia Thomas to address pay equity and underrepresentation in entertainment. 
They discuss their experiences in developing diversity initiatives, including targeted hiring practices, mentorship programs, and curating resume databases. Shah and Thomas offer insights on how to enhance visibility and opportunities for women, people of color, disabled communities, and LGBTQ+ professionals in sports and entertainment. This interview is part of a special 4-part series called “Opportunity Matters.” Hosted on Acast. See acast.com/privacy for more information.

How the Medium Shapes the Message in Marketing

Download our free app to listen on your phone