Digital content guru Brendan Kane is the founder of Hook Point, a viral consulting agency. He shares his expertise on how to hook people instantly, how Steven Spielberg’s filmmaking style can make your social media content go viral, and how A.I. will impact content creation in the future.  

Just for our listeners and viewers: Go to hookpoint.com/denominator to get Brendan’s newest book “The Guide To Going Viral” for FREE!  

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Topics: 

• 0:00 – Intro
• 2:00 – The #1 key to going viral
• 4:00 – Format and structure options
• 6:00 – Filmmaking techniques
• 9:00 – Start strong
• 13:00 – Connect with the audience
• 16:00 – AI’s impact
• 19:00 – How algorithms work
• 22:00 – Scripted vs unscripted
• 25:00 – Which platform is best
• 28:00 – Get Brendan’s book for free