<p>Army Enterprise Marketing CMO Major General Alex Fink shares how a sophisticated data practice and next-gen talent are fueling successful recruitment strategies at the largest and oldest branch of the U.S. Military.</p>

Army Enterprise Marketing CMO Major General Alex Fink shares how a sophisticated data practice and next-gen talent are fueling successful recruitment strategies at the largest and oldest branch of the U.S. Military.

How the U.S. Army created a modern-day marketing center

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Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

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How the U.S. Army created a modern-day marketing center

How the U.S. Army created a modern-day marketing center

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