How to Scale a Video Business

How Thinking "small" Can Be Extremely Profitable - Andrew McLean EP #093


Listen Later

Send us a text

Andrew is the founder of Sydney Video Producer, a professional video production and marketing company. With over a decade of experience working alongside major brands and marketing agencies, Andrew has helped hundreds of organisations leverage video to promote, educate and sell.

Here's a sneak peek at what you'll hear:

 

  • A clever (and profitable) thing Andrew did to quickly replace the sizeable chunk of business he lost due to the COVID-19 (This is something any business owner can do, and Andrew breaks it down beautifully at 4:00)


  • How thinking "small" can be extremely profitable. - 5:05


  • Andrew's shrewd insight into the average business owner that can help you create a far more compelling sales pitch and convert more prospects into clients. - 6:00


  • Why completing a video for a client should be seen as only half the job. (Sadly, most video production owners see it as “job complete”. This is probably why so many video production owners don't have their client's full respect and gratitude even if the videos they produce are of good quality. So, what's the other half of the job? Listen in at 7:45)


  • A simple (but powerful) “mental shift” that has made Andrew's marketing messages far more appealing to his prospects. (Marketing your messages in this way is like catnip to potential clients. - 15:50)


  • A common request Andrew gets when talking to new clients that was hardly ever brought up just a few years ago. (This request goes to show that the average business owner is adapting to the digital age. This is good news to production companies who don't just focus on producing videos, but also see the bigger picture - no pun intended. - 21:00


  • Andrew's “2-minute crash” course on how to turn prospects into long term clients who love you and the thought of dealing with someone else never enters their mind. - 25: 25


  • Andrew's raw and honest reason why he joined Den's business Video Business Accelerator - 29:00


  • How your highfalutin “expert status” can hurt your social media marketing. - 31:00


  • How selling less has helped Andrew's business make more sales. - 32:30




Support the show

Connect with Den on Instagram: https://www.instagram.com/den_lennie

www.thevideomentors.com




...more
View all episodesView all episodes
Download on the App Store

How to Scale a Video BusinessBy Den Lennie

  • 4.5
  • 4.5
  • 4.5
  • 4.5
  • 4.5

4.5

10 ratings


More shows like How to Scale a Video Business

View all
Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,440 Listeners

The WAN Show by Linus Tech Tips

The WAN Show

1,111 Listeners

Grow Your Video Business by Ryan Koral

Grow Your Video Business

145 Listeners

The Futur with Chris Do by The Futur

The Futur with Chris Do

848 Listeners

Engage Video Marketing Podcast by Ben Amos

Engage Video Marketing Podcast

33 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

7,009 Listeners

Americast by BBC News

Americast

708 Listeners

The Jasmine Star Show by Jasmine Star

The Jasmine Star Show

2,574 Listeners

SmartLess by Jason Bateman, Sean Hayes, Will Arnett

SmartLess

57,326 Listeners

The Rest Is Politics by Goalhanger

The Rest Is Politics

3,027 Listeners

The News Agents by Global

The News Agents

909 Listeners

The News Agents - USA by Global

The News Agents - USA

381 Listeners

Mushroom Case Daily by ABC listen

Mushroom Case Daily

583 Listeners

The Business of Video Production by Ryan Spanger

The Business of Video Production

0 Listeners

The Rest Is Politics: US by Goalhanger

The Rest Is Politics: US

2,144 Listeners