This week, Press Gazette reporter Bron Maher speaks with Time president Keith Grossman about how he's used NFTs to shepherd the magazine from "legacy media" status into Web3 - and netted the publisher a whopping $10m in the process. Grossman says that despite declining sales volumes across the market, Time's NFT revenues are going strong - and that even if they weren't, Time's investment in Web3 is about much more than short-term profit.  You can read more of our coverage at pressgazette.co.uk.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

This week, Press Gazette reporter Bron Maher speaks with Time president Keith Grossman about how he's used NFTs to shepherd the magazine from "legacy media" status into Web3 - and netted the publisher a whopping $10m in the process. Grossman says that despite declining sales volumes across the market, Time's NFT revenues are going strong - and that even if they weren't, Time's investment in Web3 is about much more than short-term profit. You can read more of our coverage at pressgazette.co.uk. Hosted on Acast. See acast.com/privacy for more information.

This week, Press Gazette reporter Bron Maher speaks with Time president Keith Grossman about how he's used NFTs to shepherd the magazine from "legacy media" status into Web3 - and netted the publisher a whopping $10m in the process.&nbsp;Grossman says that despite declining sales volumes across the market, Time's NFT revenues are going strong - and that even if they weren't, Time's investment in Web3 is about much more than short-term profit.&nbsp; You can read more of our coverage at pressgazette.co.uk. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

How Time magazine made $10m selling NFTs, with Time president Keith Grossman

Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week. The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content. If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content management systems, new publishing revenue strategies and audience growth tactics - then this is the podcast for you. It also aims to provide insight into the biggest challenge of all, how to lead and inspire people on the journey of technology-led change which ever major media company globally is going through. It is hosted by Press Gazette Editor-in-chief&nbsp;Dominic Ponsford&nbsp;who is joined every week by a member of the team sharing insights from their area of expertise and featuring interviews with some of the leading names in media globally. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week. The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content. If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content management systems, new publishing revenue strategies and audience growth tactics - then this is the podcast for you. It also aims to provide insight into the biggest challenge of all, how to lead and inspire people on the journey of technology-led change which ever major media company globally is going through. It is hosted by Press Gazette Editor-in-chief Dominic Ponsford who is joined every week by a member of the team sharing insights from their area of expertise and featuring interviews with some of the leading names in media globally. Hosted on Acast. See acast.com/privacy for more information.

Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week. The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content. If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content management systems, new publishing revenue strategies and audience growth tactics - then this is the podcast for you. It also aims to provide insight into the biggest challenge of all, how to lead and inspire people on the journey of technology-led change which ever major media company globally is going through. It is hosted by Press Gazette Editor-in-chief&nbsp;Dominic Ponsford&nbsp;who is joined every week by a member of the team sharing insights from their area of expertise and featuring interviews with some of the leading names in media globally. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

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How Time magazine made $10m selling NFTs, with Time president Keith Grossman

How Time magazine made $10m selling NFTs, with Time president Keith Grossman

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