In this episode, I'm diving into a book that seriously shifted the way I think about business growth — 10x Is Easier Than 2x. I'm breaking down what it actually means to grow bigger and faster without just working harder. We're talking all about the 80/20 rule (aka how a small part of what you do creates most of your results), how to focus on what reallymoves the needle, and why it's so powerful to show up with a "buyer" mindset instead of feeling like you have to beg people to book you. I'm also sharing my thoughts on setting goals that scare you — the kind that are bigger than your current skill level and force you to level up. If you're a photographer or creative entrepreneur who's ready to stop playing small, this one's for you.

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