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In a world where AI and automation seem to be taking over, how can you keep your business running smoothly without sacrificing that personal connection? 

In this episode Elaine Turso, a Business Consultant and CRM Agency Owner, shares her expert insights on balancing automation with human interaction. 

Elaine explains how to integrate automation tools to make your business more efficent while ensuring your clients still feel valued and understood. She'll guide you on selecting the right software to streamline your operations while keeping  that all-important human touch that sets you apart from your competitors.

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To learn more about Melissa, upcoming virtual speed networking events, and the Powerful Women Rising Community: https://powerfulwomenrising.com/

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Episode Highlights:

(06:03) Why is CRM important for every business?

(12:23) The importance of automating repetitive tasks to improve efficiency and customer experience while maintaining a human touch.

(20:25) How to choose the right CRM software and what to consider when evaluating a CRM.

(29:33) Elaine's advice for automating your business while still keeping a personal touch and building genuine relationships with clients and prospects.

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To learn more about Elaine and take the quiz to find out which CRM is best for your business: https://www.elaineturso.com/

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Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth.

Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She runs an incredible monthly Virtual Speed Networking Event which you can attend once at no cost using the code FIRSTTIME

She lives in Colorado Springs with two dogs, her soul cat Giorgio and any number of foster kittens. She loves iced coffee, Taylor Swift, and Threads.