Why do 85% of AI projects fail, and how can product leaders beat the odds? In this episode of the Product Talk podcast, host Denise Hemke sits down with Greg Nudelman, product and UX leader and creator of the Snowball Sprint, to unpack why AI initiatives break down and what it really takes to build AI products that succeed. Drawing on real-world examples from cybersecurity, enterprise AI, and IoT, Greg shares practical frameworks for framing the right use cases, thin-slicing real data, escaping POC purgatory, and redefining success beyond accuracy. A must-listen for product managers and leaders navigating AI-driven product strategy.