70% of us use phones for our work, yet we all know how much they distract us.  As productivity is crucial for any business I wanted to speak to an expert to help manage this necessary evil.

Dr Kristy Goodwin is a neuro-performance scientist & Australia’s leading expert on peak performance in the digital age. Her book Dear Digital, We Need To Talk enables individuals & organisations to enhance their performance & productivity in the digitally-intense world we live in & conquer tech distractions. 

Keep listening to hear Dr Kristy’s advice on how to use digital tools to help us and not hinder, how to work in tandem with your neurobiology to achieve your goals & why rest really is a super power.

Kristy's advice:

• Know your goals 
• Success must be sustainable
• Listen to your body; you cannot outperform it
• You will have 4 - 6 hours a day of best performance
• Remember that time spent not conspicuously working is often the most valuable productive time
• Focussing our eyes on a small screen or area triggers a stress response
• We are programmed to sigh, or exhale fully, every five minutes; however, staring at screens typically means we are holding our breath
• We are more successful if we can direct our focus and avoid distraction
• Leave margins - ie. blank spaces, unprogrammed gaps 
• It is NOT about the hours you put in - it’s about the outcomes
• Be clear to others about how you wish to be contacted
• Identify when you are at your most productive 
• You can bundle your notifications 
• Have a VIP list and block everyone else
• Sleep is vital; get to know your own sleep pattern and keep it regular
• As a founder, make sure you - and your team - enjoy not just the results of your work but the process itself
• Tech robs us of our time, our energy and our attention; be aware of this and take control
• Live by design, not default

FF&M enables you to own your own PR & produces podcasts.
Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at [email protected] or DM us on instagram @fallowfieldmason. 

FF&M recommends: 

• LastPass the password-keeping site that syncs between devices.
• Google Workspace is brilliant for small businesses
• Buzzsprout podcast 'how to' & hosting directory
• Canva has proved invaluable for creating all the social media assets and audio bites.

MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  Licence

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