<p>In the latest installment of our purpose marketing series, Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency, shares tips on environmental marketing.</p>

In the latest installment of our purpose marketing series, Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency, shares tips on environmental marketing.

How to avoid Greenwashing

Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond.

Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work.

Subscribe to sharpen your judgment and spot what matters early.

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Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

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How to avoid Greenwashing

How to avoid Greenwashing

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