November 19, 2015

How To Bake A Pie And Build An Indie Business

50 minutes

Emily Elsen was born and raised in the rural farm town of Hecla, South Dakota. Her mother and her mother’s sisters owned the popular Calico Kitchen restaurant for which their Grandmother Liz made all the pies. In 2010, Emily and her sister Melissa founded Four & Twenty Blackbirds, the cult pie shop in Gowanus, Brooklyn. Four & Twenty Blackbirds has been featured in a variety of food media including the Food Network and the Cooking Channel, in the New York Times, Martha Stewart Living, and New York Magazine. Additionally, Emily is a co‐founder of the non‐profit art and design studio the Gowanus Studio Space in Brooklyn. She has a BFA in Sculpture from Pratt Institute.

Nicole Leinbach Reyhle is an experienced retail and wholesale professional who has a passion for small businesses. Since 2007, Reyhle has supported the retail and small business community‐at‐large through writing, speaking, webinars, workshops and more. As the founder and editorial director of Retail Minded Magazine, a retail lifestyle publication that debuted in January 2012, Reyhle delivers news, education and support for retailers both in and out of their stores through a unique Partner Program, as well as through individual subscribers. She is also the co‐founder of the Independent Retailer Conference, which takes place annually. She is a spokesperson for Small Business Saturday, a program founded by American Express to celebrate indie retailers across the country. This year’s Small Business Saturday will take place November 28, 2015.

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> #### “The only pie we will open a can for is pumpkin!” [31:30]

“If I had one major tip it would be: don’t be afraid to make your own, just do it. Even if it comes out raw or burnt!” [35:00]

–Emily Elsen on Radio Cherry Bombe

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