February 13, 2025

How to be a ghostwriter, with Dan Gerstein

33 minutes

1056. Ghostwriting is more than just anonymous book writing — it’s a thriving industry. Dan Gerstein, founder of Gotham Ghostwriters, shares how writers can break into ghostwriting, what types of projects are available, and how much top ghostwriters earn. Plus, we explore the ethical considerations of ghostwriting and how the industry is evolving.

Dan Gerstein is founder and CEO of Gotham Ghostwriters, the country’s premier ghostwriting agency. Featuring a network of more than 4,000 accomplished freelance editorial pros, Gotham specializes in sophisticated, long-form writing (such as books, speeches, and reports) for authors, speakers, and thinkers who need expert help telling and selling their stories. Gerstein, a graduate of Harvard College, has been writing and communicating professionally for more than 30 years. He started his career as a local sports and news reporter at the Hartford Courant. He then went on to spend more than a decade as a speechwriter and communications strategist on Capitol Hill and for two presidential campaigns, serving as a senior advisor to Senator Joe Lieberman from his home state of Connecticut.

In 2004, Gerstein moved to New York to become a political consultant (primarily working with issue advocacy groups) and commentator. Known for his independent, thoughtful analysis, he has served as a contributing columnist for Forbes, the Wall Street Journal, and Politico. He has also appeared regularly on television as a political analyst for Fox News, CNN, MSNBC, WNBC-TV, and NY1.

Among other pursuits, Gerstein, 57, has served as an adjunct faculty instructor in New York University's master’s program in Public Relations and Corporate Communications; he currently serves on the board of the recently-launched 5Boro Institute in New York City. He lives in Manhattan with his wife Simona, their daughter Ella, and their dog Ugo.

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