How to be Alpha

An episode for real estate professionals who want to better understand how to utilize their personalities to arrest the attention of current and future clients.

Show notes with links to everyone I speak about in this episode are at www.youisalpha.com/personal-branding-real-estate

We're talking today about brain hacks to make you a happier person. This isn't a list I picked up by Googling "how to be happy" or whatever. These are things I actually do every day and I want to tell you how they help me and how they can help you too.

I'm a nerd for understanding WHY things work and so I'm gonna hit you with some super interesting little sciencey tidbits today.

You can find the show notes at www.youisalpha.com/podcast/brain-hacks-to-make-you-a-happier-person

If you had a boss who sat in her bathrobe all day and didn't do anything to help you succeed, you'd quit. And if you were the boss and you had an employee who didn't produce results and then blamed it on others, you'd fire them. Guess what? If you're self employed, you're both of these people. Today, we're talking about one of the most difficult dynamics of owning your own business: being both the boss and the employee.

Because when you own a business, you're both! And so we're going to discover how to manage this relationship with ourselves and the power struggle which can often be present between the two stakeholders living inside of you.

Full show notes are available at youisalpha.com/podcast/boss-and-employee

I'm talking about an asset you need for your business, personal brand or even just yourself as a value-adding human being in this world. It's not a frame of mind. It's not an ethos. It's a cold hard piece of written content and I'm going to actually teach you HOW to make it. And what is "it"? It is a value statement. Also known as a value proposition.

Download my value proposition worksheet at youisalpha.com/podcast/how-to-craft-a-brand-value-statement

Last week, I defined what a personal brand is and WHO has one. And today, I'm telling you the story of a girl who became a pro blogger on accident. Full notes available at www.youisalpha.com/podcast/how-i-became-a-blogger

We're diving into one of the biggest terms I'll be using regularly in this show and that is "personal brand". If you're a personal brand, influencer or online entrepreneur, you likely already know that. You may have found me BECAUSE you were looking for this content. Or, you may be someone who has a lightbulb moment today and you realize for the very first time that YOU actually already have a personal brand.

Show notes are available at youisalpha.com/podcast/what-is-a-personal-brand

We're talking about your physical image, specifically how you appear in photos. As a personal brand or online entrepreneur, your face and body are going to appear in photos. A LOT. So you need to make sure that everything you put out is communicating likability which generates rapport which generates revenue in your business.

Show notes including examples can be found at: http://youisalpha.com/podcast/body-language-hacks-for-photos/

The why, who and HOW of getting folks to like you. Because as a personal brand, they need to KNOW, LIKE and TRUST you before they'll ever buy what you're selling. Complete show notes at: www.youisalpha.com/podcast/4-ways-to-make-people-like-you