If you’re reading this, you’d undoubtedly like to be thought of as a “Go-To” musician in the eyes of the “kingpins” of sync world, right?

Well, I was speaking with a TAXI member named Robina-Ritchie Barker the other day, and I was blown away by the way she looks at the sync industry. More specifically, her views on what it takes to become successful in the sync industry.

The funny thing is; the day before my conversation with Robina, we (the TAXI staff) were dealing with a situation in which one of our members had a golden opportunity but lost it in the end because he is sort of the opposite of Robina.

Now, I’m not making fun of him. I’m not calling him stupid. I’m not going to pillory him on TAXI TV. He’s very new to the sync side of the industry and just didn’t know better.

I plan to tell you the heartbreaking story (without identifying him) during this week’s episode and contrast his story with Robina’s story. Take from it what you will. I really, really hope every single TAXI member gets to watch this episode and learn the lesson that could save you from heartbreak in the context of watching a golden opportunity fly out the window, never to return.