Most experts, consultants, speakers, and creators are posting content... but very few become known for something.

The people landing speaking engagements, attracting clients, getting featured in the media, and building authority aren't just creating content. They're building intellectual property (IP).

In this episode, Brandon Birkmeyer shares a simple framework for turning your expertise into signature ideas, frameworks, and concepts that people associate with your name.

You'll learn:

✅ How to identify a problem worth owning

✅ How to develop ideas that change how people think

✅ How to create memorable frameworks and concepts

✅ Why most content creators struggle to stand out

✅ How thought leaders build authority through original IP

If you want to move from being another voice online to becoming the obvious choice in your market, this episode will help you start building personal brand IP.

Take the Authority Gap Assessment: https://brandsonbrands.com/scorecard

00:00 Why Brand IP Wins

00:44 From Random to Recognized

02:01 Step 1 Solve a Real Problem

02:47 Finding Your Core Metaphor

04:35 Step 2 Create a New Idea

05:57 Step 3 Make It Memorable

08:35 Recap and Next Steps

This is the Brands On Brands Podcast with Brandon Birkmeyer

www.brandsonbrands.com

Don't forget to get your own personal branding scorecard at:

https://www.brandsonbrands.com/scorecard

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