EAB’s Anna Masica is joined by Wellesley College Dean of Admission Jessica Ricker to discuss a growing challenge for enrollment professionals everywhere, how to boost yield in a digital-first world. The two explore ways to blend the best of traditional, face-to-face recruiting events with newer alternatives like virtual tours and digital welcome centers that enable many more applicants to have authentic and meaningful exchanges with university leaders and current students. Finally, they urge admissions teams to shed old-school recruiting tactics that have outlived their usefulness.