This episode of Sell With Authority just might make you rethink everything you know about pricing.

For today’s show, we invited Casey Brown to join us. She’s the Founder of Boost Pricing and proudly calls herself a “Pricing Geek.”

Casey was also one of the phenomenal keynote speakers at this year’s Build a Better Agency Summit. Hannah Roth and I were sitting front and center for her talk, and when Casey finished, we looked at each other and said, “Wow. Casey is brilliant—we have to get her on the podcast.”

And Holy Bananas — she said yes!

Our conversation today helps demystify pricing once and for all. Casey’s here to arm you with new strategies and tactics so you can confidently price your agency’s services and increase your profits.

What you will learn in this episode:

• How fear can dictate your pricing decisions — and how you can avoid letting it
• The significance of the acronym W.A.I.T. (Why Am I Talking?) in pricing conversations
• Framing strategies when introducing charges to clients to ensure they grasp the value
• Identifying services/products as “gasoline” or “hot sauce” to find the hidden value-laden items in your offering
• The mindset shift needed for agency owners to command higher prices confidently

Resources:

• Website: https://boostpricing.com/
• LinkedIn Personal: https://www.linkedin.com/in/caseybrownboost/
• LinkedIn Business: https://www.linkedin.com/company/boostpricing/
• Twitter: https://twitter.com/pricingcasey
• Fearless Pricing: Ignite Your Team, Own Your Value, and Command What You Deserve