Indie Bites

How to build a brand for your indie product - Marie Ng, Llama Life


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Marie Ng is the founder of Llama Life, a to-do-list app that helps you focus. As someone who struggles with focus myself, Marie’s app looked to be the perfect thing. Having taught herself how to code 2 years ago, after a career in branding, Marie did what everyone does when they learn to code, build a to do list app. But with her branding background and new quirky angle on a productivity app, she’s made it work. From a solo indie project to now raising a $690k pre-seed round, Marie is making her entrepreneurial dream happen.

👉 Extended version of this episode.

What we discussed in this episode:

  • How Marie got into branding
  • What is branding?
  • Why indie hackers should consider their “brand”
  • How to create a brand
  • Building a product to help with ADHD
  • Building to solve your own problem
  • How to work with ADHD
  • Llama Life’s brand impact
  • Why Marie raised funding

Recommendations

  • Book: Honest Guide to Indie Making by Kyleigh Smith
  • Podcast: The Best One Yet
  • Indie Hacker: Carl Poppa

Follow Marie

  • Twitter

Follow Me

👉 Listen to my new podcast, No More Mondays.

  • Twitter
  • Indie Bites Twitter
  • Personal Website
  • Buy A Wallet
  • 2 Hour Podcast Course
  • PodPanda (hire me to edit your podcast)

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Indie BitesBy James McKinven

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