Episode 70: On this episode of Pursuit of Profit, Cliff and Justin talk with Matt Staley, founder of Trua Senior Living Locators franchise. We talk about the massive opportunity in the $300 billion senior care industry. How he's generating over $600K in revenue with two employees. And why the senior placement space is so rewarding and provides a legacy for their franchisees. Take a listen!

-----

Timestamps:

03:03 - How Trua started

07:45 - What Trua does for seniors

18:03 - Traits in a franchisee

26:55 - Where do referrals come from

32:53 - The numbers

-----

Links:

Trua Senior Living Locators

Connect with Cliff and Justin:

🌐 Website - https://franocity.com/

📷 Instagram -   /franocity

👍 Facebook -   /franocity

💼 LinkedIn -  /cliffnonnenmacher

💼 LinkedIn -   /justinguevara

* Consult with Cliff and Justin @Franocity

-----

Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff & Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.