In this episode of The Finance Marketing Podcast, Hillary sits down with Larry Sprung, Founder of Mitlin Financial, to explore how his firm has transformed their entire brand and marketing strategy around the concept of "joy." Larry shares how they've moved beyond traditional retirement planning conversations to focus on what truly brings fulfillment and meaning to their clients' lives, creating a distinctive messaging strategy that has made their firm instantly recognizable in the marketplace. Tune in to learn how Larry's multi-channel marketing approach and long-term mindset has elevated his practice, and discover practical strategies you can apply to differentiate your own firm and build sustainable marketing momentum without getting overwhelmed.

Connect with Larry:

Website: Mitlin Money Mindset®

LinkedIn: Lawrence Sprung 

X: @Lawrence_Sprung

Facebook: Lawrence Sprung

Instagram: Larry_Sprung

Book: "Financial Planning Made Personal"

Book: “The JOY and Productivity Journal” 

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