Mission Daily

How to Build a Mission-Driven Brand (and why you are probably doing it wrong)

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How do you build a brand that lasts AND saves the world?


According to Steph and Albert - it all starts with profit.


The duo discusses why you should build a sustainable and profitable business first before trying to pursue social missions and ideals. They uncover:

  • Why Albert only focuses on hiring for talent not for diversity
  • How some businesses tie social impact into their profit model
  • Why you can’t check all the “idealism” boxes - and shouldn’t try
  • Examples of people and companies that have done this right
  • Why having more financial freedom will set you free so you can tackle social impact goals for the long term.


    • Mentions:

    • Patagonia
    • Simple Modern
    • Aviation Nation
    • American Giant
    • Morgan's Wonderland
    • Tom's Shoes
    • Walmart
    • Chick-fil-A

      • Email us -> [email protected]

      Work with us -> https://www.missionsponsors.com/

      Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/

      ...more
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      Mission DailyBy Mission.org
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