How to Build a Mission-Driven Brand (and why you are probably doing it wrong)

How do you build a brand that lasts AND saves the world?

According to Steph and Albert - it all starts with profit.

The duo discusses why you should build a sustainable and profitable business first before trying to pursue social missions and ideals. They uncover:

Why Albert only focuses on hiring for talent not for diversity

How some businesses tie social impact into their profit model

Why you can’t check all the “idealism” boxes - and shouldn’t try

Examples of people and companies that have done this right

Why having more financial freedom will set you free so you can tackle social impact goals for the long term.

Mentions:

Patagonia

Simple Modern

Aviation Nation

American Giant

Morgan's Wonderland

Tom's Shoes

Walmart

Chick-fil-A

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