Louis Nicholls is the co-founder of SparkLoop, a product that helps newsletter operators grow through referral partnerships. Indie hackers might know Louis from his Sales for Founders course which he ran a few years ago, as well as his many other projects.

What we covered in this episode:

• How Sparkloop Started
• How Louis met his cofounder Manuel
• Going Niche vs Broad
• Pursuing a growing market
• What is your unique competitive advantage?
• Avoiding shiny object syndrome
• Speaking to your customers
• How does a newsletter referral program work?
• Can you start a referral program from the beginning?
• What’s the value of a newsletter subscriber?
  • Sparkloop calculator
• Sparkloop growth from day 1
• How big is Sparkloop?
• How to start and grow a newsletter
• Louis’ favourite newsletters
  • Lenny’s Newsletter
  • Morning Brew
  • Why We Buy

Recommendations

• Book: Wuthering Heights
• Podcast: Default Alive
• Indie Hacker: Josh Ho

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Sponsor - Ahrefs

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