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In this episode, Kane is joined by Gee from Patreon to talk about why premium content is the primary way to monetise your podcast show!

Gee gives great insight into why premium content is best for creators, specifically podcasters, why every creator needs this to monetise and tips on how to do it effectively too. Alongside her tips and insight, Gee also provides various Podcast Show case studies to hear real examples of how effective premium content is for monetising podcasts.

KEY TAKEAWAYS

• The key thing about premium content is building a reoccurring revenue stream. To have that as an additional way to earn money from your creativity.
• The pandemic exposed how precarious revenue streams can be as a creator, it’s more important than ever to create multiple ways to receive income.
• With premium content you can build a community with your listeners and create a two-way conversation. You can ask for their input on what they want to see and hear and create a feedback loop.
• Authenticity is key to building a great community, what is it you can do that is unique to you for your listeners.
• Discord is real time chat, originally build around the gaming community, but works well when building communities in the audio space too.
• When marketing your podcast, split it into two ‘buckets’, show and tell. The tell part is really talking about what you will offer listeners if they sign up to your membership. The show part is giving them a taste of what you offer, such as through a teaser snippet of your premium content; to get an idea of what they are missing out on.
• People are so used to living in a world where you can access things for free, it means creators often tend to undervalue their content. When pricing, always bear this in mind and price yourself higher.
• Don’t create more than three pricing tiers as this can become overwhelming for your audience. Also ensure you add enough value at each level.
• The best membership retention is generally around the £4-£5 a month price.
• Do a bit of cost/benefit analysis. If just 1% of your audience converts at £5 a month, what is sustainable for you to offer? Don’t set yourself up for failure.
• The creators who have the best distribution across all their tiers have bonus content increasing at each level.
• Being consistent with your content is imperative. It builds trust with your audience and trust is essential if you then want your audience to pay you.
• There are two main mistakes people make with Patreon. the first is being overambitious, the second is not promoting enough.

BEST MOMENTS

“The key to any community is about authenticity, it’s not about copying what other people are doing”

 “It’s trying to understand why people are into what you are doing”

“Most creators massively undervalue their content”

“You don’t want your membership to become a burden, it should be something that frees you up to focus on your creative pursuits”

“Bonus content is really the biggest driver of listeners becoming members”

“It’s not just about content with a membership it is about connecting with your audience”

VALUABLE RESOURCES

Podcast Production - The Cost of the Wrong Choice

How to Launch a Number 1 Podcast - Part 1

Free Podcast Workshop

https://tinyurl.com/Podhelp

ABOUT THE HOSTS

Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. 
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years.

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Email: [email protected]