At least in the tech industry, the word “community” is teetering somewhere between adage and advantage. As developer experience becomes more of a necessity, does building a community have to be part of your business strategy?

In this episode of The New Stack Makers, we sit down with Jono Bacon, community and collaboration strategy consultant, speaker and author. Our conversation unsurprisingly begins with talking about the emerging role of developer relations, developer advocate or developer evangelist. It is often an external-facing role, and yet acts as the liaison among infrastructure, product and marketing. It’s a role that is still rather a fish out of water, often immeasurable and flopped around from department to department.