Great Events

How to Build a Year’s Worth of Content from a 3-Day Event


Listen Later

Planning content for your event is a given. But are you also planning how you’ll use it after the event ends?


At Cvent CONNECT 2025, guest host Matt Heinz spoke with Megan Martin, VP of Marketing and Innovation at EMC Meetings & Events, to discuss how events can become content engines that support marketing, sales, and ongoing audience engagement. Megan explains how pre-event planning helps teams capture the right moments for the right audiences with a clear plan to repurpose it all.


In this episode, you’ll learn:

  1. Why teams need to align around content goals: Marketing, sales, and events should all be part of the conversation from the start.
  2. Ways to repurpose event sessions: From blog posts to sales tools, there’s more value in your sessions than you think.
  3. Tips for turning attendees into content creators: If you make it easy for attendees to create content, they can amplify your brand.


Things to listen for:

(00:00) Introducing Megan Martin

(04:05) Personalize content for your funnel

(07:03) How to repurpose event sessions

(09:42) Cross-team collaboration to maximize content 

(12:25) Inspiring community-generated content at scale

(18:45) How AI gives marketers creative space 

...more
View all episodesView all episodes
Download on the App Store

Great EventsBy Cvent

  • 4.6
  • 4.6
  • 4.6
  • 4.6
  • 4.6

4.6

23 ratings


More shows like Great Events

View all
Global News Podcast by BBC World Service

Global News Podcast

7,646 Listeners

This American Life by This American Life

This American Life

90,729 Listeners

Stuff You Should Know by iHeartPodcasts

Stuff You Should Know

77,787 Listeners

Pivot by New York Magazine

Pivot

9,248 Listeners

The Daily by The New York Times

The Daily

110,617 Listeners

Up First from NPR by NPR

Up First from NPR

55,911 Listeners

Crime Junkie by audiochuck

Crime Junkie

366,758 Listeners

The Bulwark Podcast by The Bulwark

The Bulwark Podcast

11,811 Listeners

Dateline NBC by NBC News

Dateline NBC

47,173 Listeners

The Journal. by The Wall Street Journal & Spotify Studios

The Journal.

5,949 Listeners

Giggly Squad by Hannah Berner & Paige DeSorbo

Giggly Squad

14,799 Listeners

Better Events by Better Events Pod

Better Events

29 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

19,406 Listeners