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Planning content for your event is a given. But are you also planning how you’ll use it after the event ends?
At Cvent CONNECT 2025, guest host Matt Heinz spoke with Megan Martin, VP of Marketing and Innovation at EMC Meetings & Events, to discuss how events can become content engines that support marketing, sales, and ongoing audience engagement. Megan explains how pre-event planning helps teams capture the right moments for the right audiences with a clear plan to repurpose it all.
In this episode, you’ll learn:
Things to listen for:
(00:00) Introducing Megan Martin
(04:05) Personalize content for your funnel
(07:03) How to repurpose event sessions
(09:42) Cross-team collaboration to maximize content
(12:25) Inspiring community-generated content at scale
(18:45) How AI gives marketers creative space
4.6
2323 ratings
Planning content for your event is a given. But are you also planning how you’ll use it after the event ends?
At Cvent CONNECT 2025, guest host Matt Heinz spoke with Megan Martin, VP of Marketing and Innovation at EMC Meetings & Events, to discuss how events can become content engines that support marketing, sales, and ongoing audience engagement. Megan explains how pre-event planning helps teams capture the right moments for the right audiences with a clear plan to repurpose it all.
In this episode, you’ll learn:
Things to listen for:
(00:00) Introducing Megan Martin
(04:05) Personalize content for your funnel
(07:03) How to repurpose event sessions
(09:42) Cross-team collaboration to maximize content
(12:25) Inspiring community-generated content at scale
(18:45) How AI gives marketers creative space
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