Thanks for listening in to the Affiliate Marketing Podcast. This week, Lee-Ann is joined by Digital Marketing Managing Director, Sharon McFarlane, to discuss the influencer aspect of the affiliate marketing world and the changes that have shaped the industry.

Listen to find out more about:
 • PR and influencers crossing over
 • Rewarding loyalty effectively

Key segments:
[10:00] – Influencing is a self-taught gig. Is there something managers can do about that?
[20:00] – The process of hiring the right agency
[30:00] – The marketing benefits of TikTok

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