Discover today how to build your assets and business if you are starting from scratch. Listen in today as Rob discusses how creating a minimum viable product which is good and not perfect, can allow your business to evolve, how to utilise social media platforms as well as understanding why it is vital to create a personal brand.

 

KEY TAKEAWAYS

• When it comes to products and services where there are no strict health and safety regulations (unlike the aviation and medical industries) then you can create a product that is good enough. Creating a product or service that is good enough is better than having no product at all. Use the mantra ‘start now and get perfect later’.

 

• Minimum viable products (MVP) can still be really good value, as long as you create the fair exchange price. Once you have created your product or service you then seek second, third and fourth-round feedback. Use this feedback to improve your product or service incrementally and then relaunch.

 

• If you ensure that you are utilising social media by having active profiles on each platform, then you will naturally gain a wide followership. Focus your attention on the platforms where you seem to get the best engagement, more followers and the one that brings you the most enquiries.

 

• Creating a personal brand is vital. A personal brand is where you have some influence, status and reach in your industry as well as being a commentator on your respective industry. All your investment in a personal brand and all the content you put out there really pays off in the long run. Creating a personal brand may take a long time but eventually, you will get ‘first-mover advantage’.

 

• To create a successful and profit yielding business, you need to have creativity and innovation. Another great way to make money without money is in trademarks or intellectual property. What is it you know that can convert into money? When you understand your unique talents and genius and convert that latent money into cash money, then you are able to make money without having money.

 

BEST MOMENTS

“You want to be in the markets where your clients are in.”

“We don’t want to engage with Coca Cola, we will drink their drinks but we don’t want to engage online and have a debate with Coca Cola. We want to engage online with whoever the owner of coca-cola is.”

“You don’t need money to create money.”

 

[Business, mindset, entrepreneur, disruptors]

VALUABLE RESOURCES

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ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

CONTACT METHOD

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disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com