Created

How to burn books [w/ Caroline Friesen & Robbie Percy]


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Caroline and Robbie talk about burning The Handmaid’s Tale (or rather, trying to burn it, with a flame thrower… and Margaret Atwood) as well as work for IKEA that got trolled.

SEE THE WORK:
The Unburnable Book
IKEA - The Troll

ABOUT OUR GUESTS:
Caroline Friesen and Robbie Percy are Partners, Group Creative Directors at Rethink in Toronto. Their work has been nationally and globally recognized by Applied Arts, D&AD, Communication Arts, ADCC, Effies, Cannes Lions, and the One Show. Career highlights include having Margaret Atwood blast a flamethrower, turning a miniature pizza patio set into a viral meme, and Jimmy Fallon complaining on ‘The Tonight Show’ that the No Frills album sucked.

ADCC Created is brought to you by The Advertising & Design Club of Canada, hosted by Lyranda Martin Evans (Fellow Human), with music and studio care of Grayson Music.

Follow us on Instagram @theadcc
Email us at [email protected]

ADCC Created is brought to you by The Advertising & Design Club of Canada, hosted by Lyranda Martin Evans (Fellow Human), with music and studio care of Grayson Music.

 

Follow us on Instagram @theadcc
Email us at [email protected]

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CreatedBy The Advertising & Design Club of Canada, The ADCC


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