Britain’s obsessed with chicken - we eat more than a billion birds a year. And to (literally) feed our hunger, many farmers have turned to fast-growing birds. But now, a new initiative is persuading supermarkets and restaurants to try a slower-growing breed. Will it mean higher-welfare birds? 

This podcast was brought to you thanks to the support of readers of The Times and The Sunday Times. Subscribe today: http://thetimes.com/thestory

Guest: Harry Wallop, Columist and Feature Writer, The Times.

Host: Luke Jones.

Producer: Olivia Case.

Clips: Internet Archive / Prelinger Archives / The Chicken of Tomorrow (1948).

Photo: Getty Images.

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