Tom Gonser came up with the idea for DocuSign in the late 90s and founded DocuSign in the early 2000s.  In this conversation with Madrona Managing Director, Len Jordan, the two talk about building a company that changed the approach to a highly regulated and established process that is at the heart of so many aspects of both business process and consumers’ lives.  It’s not straightforward and required a flexible approach to both customer and industry growth as well as the persistence to make it through a tough global market with the 2008 recession. 

There are great lessons in the conversation about balancing customer feedback with product vision and roadmap as well as keeping the right team in place for the stage of growth of your company.