If you're a sales engineer, you've experienced or seen someone else experience being ghosted by a potential client. 

Check out my new Technical Sales University, the only online course specifically designed to teach you how to sell Technical Services and Products: https://training.technicalsalesu.com/enroll

I talk about how you should deal with potential clients, and how good relationship management keeps leads hot and prospects interested. 

Managing your potentials means making sure your focus is on people that are good fits for your company. If you're chasing down potential clients that won't sign, you'll be ghosted a lot more often than if you only followed up with people that were likely to close. 

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Industrial Sales University: https://training.industrialsalesu.com/enroll