Ideas are elusive. Where do great ideas come from? A bolt of lightning? A passing thought in the shower? Years of being immersed in advertising? When you work in marketing, you don’t have time to wait for inspiration to strike for every campaign. You need great ideas now.

In this episode of Death to the Corporate Video, Guy and Hope walk through the Idea Generator 1.0, a distillation of our actual process for coming up with killer ideas for B2B video ads. The purpose of the Idea Generator is to help you narrow down the possible creative avenues until you find one that makes sense for your campaign.

We’d love to hear any feedback on the Idea Generator. Email the show at [email protected]. 

Additional resources to help you use the Idea Generator

Guide to using video across the B2B customer journey

How to develop a B2B video marketing strategy

Using the “pizza test” for marketing ideas

Learn more about Guy, Hope and Umault at umault.com