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In this inspiring conversation, Den Lennie sits down with Caleb Maxwell from Hebron Films to unpack the real, behind-the-scenes journey of growing a video production business from a struggling startup to a thriving six-figure operation. 

Caleb shares the raw truths of making just $25K a year, hitting revenue ceilings, and the pivotal role coaching played in scaling up to $500K. 

This episode explores what it really takes to grow sustainably in the creative industry, from overcoming limiting beliefs about money to building a purpose-driven business (and family).

If you're a videographer, filmmaker, or creative entrepreneur feeling stuck, this episode is your roadmap to aligned, strategic growth, with a whole lot of heart.

Learn more at www.videobusinessaccelerator.com 

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In this candid solo episode, I reflect on key lessons from dozens of conversations with videographers over the past 90 days. 

From the difference between those who are scaling successful video businesses and those who are stuck whining, to the transformative power of reframing client problems, this video is packed with hard-won wisdom.

I break down how adopting a business mindset, asking deeper diagnostic questions, and moving away from transactional pricing can unlock long-term client relationships and serious revenue.

Real stories from our VBA coaches, like Caleb turning a $5K inquiry into a $27K project, demonstrate the power of positioning video as a solution to business problems, not just a service.

Whether you're freelancing, stuck in a feast-or-famine cycle, or looking to grow a serious video business, this episode will give you the insights (and wake-up call) you need.

👉 Listen until the end for the story about how one video install guide helped a client win over tradies and dominate their niche.

Learn more at www.videobusinessaccelerator.com 

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www.thevideomentors.com

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Jay Moyes was this close to giving up on his video business dreams

He was ready to trade his camera for a wrench and go back to .. 

But instead? He built a six-figure video business and now gets paid to travel the world, filming in incredible locations. 

And the craziest part? 

It all came down to one decision that completely changed everything. 

If you’ve ever felt stuck in your creative career or wondered if success is really possible, Jay’s story might be exactly what you need to hear

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www.thevideomentors.com

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The video business is more competitive than ever; clients are harder to find, budgets are shrinking, and new "gurus" are flooding the space with outdated, one-size-fits-all advice. But here’s the truth most people won’t tell you: tough markets are a massive opportunity. IF you know how to position yourself correctly.

💡 In this episode, I’ll break down:

✅ Why 30% of video businesses thrive while others struggle
✅ The 3 core pillars that separate the successful from the stuck
✅ Real case studies of videographers doubling and tripling revenue
✅ Why niching down is the FASTEST way to charge premium rates
✅ The pricing shift that took one client from $6K to $24K per project

💥 Don't just survive, DOMINATE the market. Every week, we share real, actionable strategies to help video business owners attract better clients, increase revenue, and scale without burnout.

Watch on YouTube: https://www.youtube.com/watch?v=eJvhLz71SDY&t=22s

🚀 Submit Your Business for a LIVE Review: Drop your biggest business challenge in the comments, and we might feature your question in an upcoming episode.

🔔 Subscribe & Turn on Notifications – Don’t miss out on the strategies that actually work in today’s market.

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Watch our Free Training:

https://bit.ly/free_video_growth_training

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📞 Waiting for work to come to you? It’s time to make the first move.

When business slows down, it’s easy to get stuck in waiting mode—but the best opportunities often come from the connections you’ve already made.

This episode dives into practical ways to generate leads and secure work during lean times. We explore the power of checking in with past clients and nurturing existing relationships to unlock new business.

You’ll also hear insights on cold outreach, the power of referrals, and why self-belief is key to staying proactive and resilient. Because success starts with action.

The Video Mentors: Den Lennie, Andy Johnston, Caleb Maxell, Matt Smolen

Download the Little Black Book of Video Business Secrets: The Success Formula of 6 and 7-figure Video Businesses - Stand out, win premium projects, and grow while working less.

Get more great resources and check out how you can work with us in our FREE community directly at TheVideoMentors.com

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00:00 Introduction and Addressing the Perception of Lean Times

01:27 The Power of Genuine Conversations and Checking In on Past Clients

07:37 Utilizing LinkedIn for Outreach and Collaboration

11:18 Nurturing Existing Clients and Offering Additional Services

15:34 The Importance of Mindset and Self-Belief in Business

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Connect with Den on Instagram: https://www.instagram.com/den_lennie

www.thevideomentors.com

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In this candid episode, Den shares a behind-the-scenes look at what's been working and what hasn't - on the podcast. After experimenting with a new format featuring multiple video mentors, the data shows it's time for a change.

Den announces a shift back to engaging solo episodes and one-on-one interviews while introducing an exciting new approach: live problem-solving sessions for video business owners. 

Tune in to hear how you can participate and help shape the future of the podcast!

Download the Little Black Book of Video Business Secrets: The Success Formula of 6 and 7-figure Video Businesses - Stand out, win premium projects, and grow while working less.

Get more great resources and check out how you can work with us in our FREE community directly at TheVideoMentors.com

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Connect with Den on Instagram: https://www.instagram.com/den_lennie

www.thevideomentors.com

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🔥 Are you fired up and ready to go for 2025, or 🤔 already in need of a reset?

Burnout can creep in when you’re juggling growth and balance, but it doesn’t have to be inevitable.

This episode unpacks how delegation, prioritisation, and self-reflection can keep you focused on what matters most. We explore the value of building a strong support network and how hobbies, creative outlets, and physical activity can help you recharge.

You’ll also hear tips on embracing rest, practising mindfulness, and quieting your mind to stay grounded. Because scaling your business shouldn’t mean sacrificing your well-being.

Ready to find your balance and keep burnout at bay?

The Video Mentors: Den Lennie, Alana Tompson, Caleb Maxell, Matt Smolen

Download the Little Black Book of Video Business Secrets: The Success Formula of 6 and 7-figure Video Businesses - Stand out, win premium projects, and grow while working less.

Get more great resources and check out how you can work with us in our FREE community directly at TheVideoMentors.com

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00:00 Introduction and Setting the Topic

01:30 Delegation and Letting Go

05:23 Recognising Overstretch and Prioritising Tasks

09:41The Power of Community and Support

14:35 The Role of Physical Activity and Hobbies

17:13 Rest and Self-Care: Essential for Avoiding Burnout

25:19 Quieting the Mind and Tapping into the Heart

Keywords:

Den Lennie, The video mentors, video business coaching, building a business, video mentor, filmmaker, marketing, videographers, burnout, balance, scaling a business, delegation, letting go, self-reflection, community, connection, support, physical activity, hobbies, creative outlets, rest, sleep, mental health, mindfulness

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Connect with Den on Instagram: https://www.instagram.com/den_lennie

www.thevideomentors.com

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In this episode, Den reflects on the importance of perception and clarity in running a video production business. He emphasizes the value of niching down to stand out in a crowded market, the significance of keeping strategies simple and focusing on measurable goals. 

Den also shares insights on effective marketing strategies, including Instagram content and targeted ads, while stressing the importance of maintaining work-life balance. 💡

Download the Little Black Book of Video Business Secrets: The Success Formula of 6 and 7-figure Video Businesses - Stand out, win premium projects, and grow while working less.

Get more great resources and check out how you can work with us in our FREE community directly at TheVideoMentors.com

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Support the show

Connect with Den on Instagram: https://www.instagram.com/den_lennie

www.thevideomentors.com

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New Year – New Strategy! ✨ 📈

The start of a new year is the perfect time to take stock of what’s working—and what isn’t.

 We explore how strategic time management and a deep dive into your habits can unlock new levels of success, both personally and professionally.

You’ll hear actionable tips on how to prioritise, stay disciplined, and make smarter decisions with your time. And how seemingly small distractions—like partying or indulging too often—can impact your productivity and long-term goals. 

Are you ready to take control of your time and set yourself up for success this year?

TVM: Den Lennie, Alana Tompson, Caleb Maxell, Matt Smolen

Download the Little Black Book of Video Business Secrets: The Success Formula of 6 and 7-figure Video Businesses - Stand out, win premium projects, and grow while working less.

Get more great resources and check out how you can work with us in our FREE community directly at TheVideoMentors.com

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Connect with Den on Instagram: https://www.instagram.com/den_lennie

www.thevideomentors.com

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In this episode, Den kicks off the New Year with a reflective and actionable episode. He emphasizes the importance of revisiting past achievements and lessons to set the tone for success in 2025. 🚀

Den introduces a simple yet powerful exercise to identify wins and lessons from 2024, encouraging listeners to align their goals with their most significant insights and aspirations. 

The episode highlights the value of weekly accountability, gratitude, and thoughtful planning, underscoring the need for consistency and realistic expectations in building a scalable video production business. 

Discover practical strategies to set meaningful goals, avoid past pitfalls, and create a roadmap for your best year yet. 🌟

Download the Little Black Book of Video Business Secrets: The Success Formula of 6 and 7-figure Video Businesses - Stand out, win premium projects, and grow while working less.

Get more great resources and check out how you can work with us in our FREE community directly at TheVideoMentors.com

Follow us on Instagram

Support the show

Connect with Den on Instagram: https://www.instagram.com/den_lennie

www.thevideomentors.com