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In this episode, Den addresses the evolving landscape of the videography industry, emphasizing the need for videographers to adopt a business mindset, focus on niching, and leverage effective marketing strategies to thrive. Tune in to learn how to navigate the current market challenges and position your business for long-term success.

Here's a sneak peek of what you'll hear:

• Current Challenges in the Videography Industry. Industry changes due to technology, AI, and financial cycles.
  
  
• Identity Shift for Videographers. Transition from technician to business owner mindset.
  
  
• The Power of Video. Simplify your message to avoid overwhelming potential clients.
  
  
• Marketing Misconceptions. Marketing is about putting the right offer in front of the right people.
  
  
• Niching and Its Benefits. Specializing in a niche makes you an expert, attracting clients in that field.
  
  
• The Reality of Business Building. Focus on solid foundations for long-term success.
  
  
• Client Mindset and Marketing Strategy. Clients need to know you exist; consistent marketing is crucial.
  
  
• HR and Internal Communications as Opportunities. Growing demand for internal company videos (recruitment, retention, etc.).
  
  
• Launching The Video Mentors. Introduction of a new website, thevideomentors.com.
  
  

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In this episode, Den shares exciting updates about the VBA program, including new mentors, an enhanced curriculum, and an imminent price increase. Den discusses the importance of taking action to scale your video production business and introduces the Video Mentors, designed to provide advanced, real-world education for creatives.

Here's a sneak peek of what you'll hear:

• Introduction and Announcement. Den Lennie hosts an Elite Mastermind retreat and announces upcoming changes to the VBA program.
  
  
• Tuition Fee Increase. Tuition fees will increase on July 1st due to added value from new resources and mentors.
  
  
• New Podcast Launch. New podcast series featuring successful VBA clients and mentors: Matt Smolen, Caleb Maxwell, Andy Johnston, and Bailey Cook.
  
  
• Video Mentors Project. Introduction of a new post-graduate film school approach with a seven-step process for business growth, focusing on niching, marketing systems, and sales conversion.
  
  
• Support and Community. Continuous support from mentors and an exclusive online coaching ecosystem for video business owners.
  
  
• Encouragement to Take Action. Urgency to join before the price increase with available financing options and success stories from VBA clients.

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In this episode, Den shares essential tips for managing finances and maximizing tax benefits as a video business owner. As the end of the financial year approaches, Den provides valuable insights on handling your accounts, utilizing financial tools, and considering strategic investments to reduce tax liabilities. He also discusses the importance of proper bookkeeping and the benefits of engaging with a professional accountant.

Here's a sneak peek of what you'll hear:

• Monthly Financial Reviews. Importance of using accounting software like Xero and Dext for efficient bookkeeping.
  
  
• Recommendation to hire a professional bookkeeper for accurate financial management.
  
  
• Tips for reconciling accounts and maintaining proper records.
  
  
• Common Tax Misconceptions. Debunking the myth of buying equipment solely to reduce tax liabilities.
  
  
• Explanation of tax liability calculations and implications of profit withdrawal.
  
  
• Importance of understanding net profit and corresponding tax obligations.
  
  
• Strategic Financial Management. Benefits of using finance options for business purchases to manage cash flow.
  
  
• Differences between personal and business loans and their impact on financial health.
  
  
• Investment in Coaching. Advantages of investing in business coaching and mentorship programs

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This week, Den shares a personal story of being scammed while buying firewood and the valuable marketing lessons learned from the experience. Discover how this mishap underscores the importance of speed, honesty, and customer-centric responses in business. Tune in to uncover insights that can help you avoid similar pitfalls and enhance your marketing strategies.

Here's a sneak peek of what you'll hear:

• The Scam Experience. Detailed account of the scammer’s tactics, including persuasive communication and upselling techniques.
  
  
• Marketing Lessons. How answering questions and immediately asking new ones can keep customers engaged.
  
  
• Reflection and Accountability. Discussion on the importance of taking responsibility and learning from errors.
  
  
• Advice for Video Business Owners. Highlights the benefits of having control over one’s business versus relying on external factors.
  
  
• Community and Support. Mention of the benefits of the group, including weekly calls and training sessions.
  
  
• Conclusion. Den wraps up the episode by emphasizing the importance of learning from mistakes.

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In this episode, we delve into the topic of procrastination and its impact on your business growth. Den shares his personal experiences as a recovering procrastinator and offers valuable strategies to help you shift from a freelancer mindset to a business owner mindset. Learn how to identify and eliminate low-value tasks, implement effective systems, and focus on what's truly important to achieve consistent and predictable growth. Join us as we uncover the secrets to reclaiming your time and accelerating your business success.

Here's a sneak peek of what you'll hear:

• The impact of procrastination on business growth.
  
  
• Shifting from a video operator to a business owner mindset.
  
  
• Debunking myths about quick business fixes.
  
  
• The importance of building genuine client relationships.
  
  
• Strategies to reclaim five hours per week:
  • Auditing and reviewing current time usage
  • Developing a productive mindset
  • Clearing your plate using the four Ds: Delegate, Delete, Defer, Do
• Practical tips for daily productivity:
  • Task, time, and priority management
  • Stacking tasks and maintaining white space in the calendar
• Building blocks of productivity: sleep, exercise, water, meditation, and rest.
  
  
• Creating a simple action plan for effective time management.
  
  

Join Den as he guides you through practical steps to overcome procrastination and achieve greater productivity and business growth. 

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In this enlightening episode, Tim Arch shares his evolution from a solo freelancer to the owner of a thriving production company. He delves into the strategies and mindset shifts required to scale his business, manage a team, and maintain a healthy work-life balance. Tim's candid discussion about the challenges he faced, including cash flow issues and client management, provides valuable insights for any creative professional looking to grow their business.

Here's a sneak peek of what you'll hear:

• Introduction to Tim Arch: Recap of Tim’s previous appearance and updates on his professional journey.
  
  
• Business Evolution: How Tim transitioned from being a freelancer to managing freelancers.
  
  
• Managing Growth: Discussion on purchasing equipment, hiring strategies, and client management.
  
  
• Financial Insights: Handling cash flow challenges, the impact of late payments, and strategic financial planning.
  
  
• Work-Life Balance: Importance of taking breaks and managing burnout in the creative industry.
  
  
• Advice for Freelancers: Tips on moving from solo projects to running a team and scaling a business.
  
  

Tim Arch's website: https://archcreative.com.au/

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In this episode, we delve into a new AI chat box tool embedded on Den's website. This tool is unique as it is trained solely on Den's content, including books and podcasts, to provide personalized answers and enhance user engagement. Den shares insights into using this AI tool effectively and discusses its potential impact on video business owners.

Here's a sneak peek of what you'll hear:

• Introduction to AI Chat Box: Discover how Den Lennie has utilized AI technology to create a chat box that offers tailored advice and information based on his books and podcasts.
  
  
• Features and Benefits: Learn how this tool not only answers queries but also supports video business owners by referencing specific content related to Den’s work.
  
  
• Live Demonstration: Experience a live demo where Den interacts with the AI, highlighting its accuracy and practical utility in real-time scenarios.
  
  
• Engagement Opportunities: Den invites listeners to try the AI tool themselves and provides tips on how to interact with it effectively.
  
  
• Community and Support: Insight into the free resources available at the Video Business Accelerator community, including free training, resources for budgeting and quotes, and regular community calls that help members enhance their video businesses.
  
  
• Future Enhancements: Preview of upcoming improvements to the podcast and additional features in the AI tool, emphasizing continuous development and user-focused enhancements.

Try my clone here: www.delphi.ai/denlennie

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Dive into this inspiring episode as Den explores Sam's entrepreneurial voyage from a passion for video to spearheading a successful business in the live streaming and AV industry. 

From navigating the complexities of COVID-19 to acquiring another company, Sam offers invaluable insights into the trials and triumphs of business expansion, the efficacy of active marketing, and the indispensable role of community and mindset in attaining success. 

Whether you're an aspiring business owner or in the process of scaling your venture, this episode is brimming with practical advice and genuine experiences to inspire and steer you on your entrepreneurial path.

Here's a sneak peek of what you'll hear:

• Introduction to Sam's journey from filming action sports as a youth to becoming a prominent figure in the live streaming and AV sector.
  
  
• How the COVID-19 pandemic unexpectedly amplified the need for live streaming services, propelling Sam's business into new heights.
  
  
• The strategic advantages and outcomes of acquiring an additional AV company to bolster Sam's business positioning for future success.
  
  
• Insights into the obstacles encountered while scaling the business, emphasizing systematization, staffing challenges, and project management.
  
  
• The critical role of active marketing, with a spotlight on LinkedIn strategies, in driving business growth and establishing a strong industry presence.
  
  
• The value of being part of a business accelerator community for support, learning acceleration, and accountability.
  
  
• Sam's personal reflections on managing stress, the power of a positive mindset, and his quest for achieving a balance that fulfills his life goals.
  
  
• Encouragement for budding entrepreneurs to pace their journey, savor the process, and methodically build a business that aligns with their vision.

Sam Lecon's website: https://www.streamadelaide.com.au/

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In this episode, Den addresses a pressing concern echoing through the video business community in March 2024: the challenge of articulation. This episode is a deep dive into why so many videographers are finding it difficult to communicate the unique value they bring to their target markets, directly impacting their ability to attract and secure work. 

Den unpacks the essence of marketing as not just a tool but a necessity for survival in the competitive videography landscape. By breaking down the process into digestible, actionable steps, this podcast promises to equip you with the strategies needed to redefine your marketing efforts, helping you to not only stand out but thrive.

Here's a sneak peek of what you'll hear:

• Unveiling the Articulation Challenge. An exploration of marketing fundamentals: delivering the right message to the right audience at the perfect time.
  
  
• Overcoming Creative Hurdles. The destructive cycle of inactivity and its impact on business flow, highlighting the crucial role of consistent marketing.
  
  
• Strategic Market Engagement. Emphasis on the importance of niche specialization and using a 'profit per day' metric to pinpoint the most profitable client segments.
  
  
• Innovative Client Acquisition Tactics. Leveraging LinkedIn for strategic marketing, emphasizing the importance of consistent engagement to remain top of mind.
  
  
• Real-world Success Stories. The critical need for patience and persistence in building a successful business and fostering market trust.

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In this episode, Den provides a curated list of essential reads for videographers and creative entrepreneurs, aiming to inspire, educate, and drive transformative approaches to business and personal development. Highlighting books on a range of topics from building a sellable business to cultivating success through daily habits, Den shares insights on applying these lessons broadly across entrepreneurial endeavors for strategic growth. 

Here's a bullet list of the books mentioned with a short summary of each:

1. Built to Sell by John Warrillow: Highlights the journey of a graphic designer evolving from freelance to owning a sellable business, underscoring the significance of systemization and operational independence.
   
   
2. One Page Marketing Plan by Alan Dib: Offers a streamlined strategic marketing overview, providing actionable insights on market understanding and message crafting within a single-page framework.
   
   
3. Extreme Ownership by Jocko Willink and Leif Babin: Delivers leadership lessons from former Navy SEALs on taking full responsibility in life and business, translating military discipline into personal and professional growth strategies.
   
   
4. The Road Less Stupid by Keith J. Cunningham: Focuses on smarter business decision-making, advocating for reflective thinking time to avoid common business errors, with direct advice on strategic planning.
   
   
5. Great by Choice by Jim Collins: Analyzes the success of companies in tumultuous conditions through the "20 Mile March" concept, promoting consistent, disciplined progress with insights from historical explorations.
   
   
6. Can't Hurt Me by David Goggins: Chronicles Goggins' transformation from adversity to becoming a top endurance athlete, inspiring readers to surpass mental limits and explore untapped potential.
   
   
7. Your One Word by Evan Carmichael: Encourages identifying a singular, powerful concept to drive business and personal ethos, simplifying success into one guiding principle.
   
   
8. Atomic Habits by James Clear: Details the impact of small, daily habits on achieving significant, long-term goals, emphasizing the compound effect of routine actions.
   
   
9. The Rockefeller Habits by Verne Harnish: Inspired by John D. Rockefeller's strategies, this book offers a structured approach to business scaling with a focus on strategic planning and goal achievement.
   
   
10. Die With Zero by Bill Perkins: Challenges traditional financial planning, advocating for spending wealth on life experiences to ensure a fulfilling life without regrets of unused wealth.
    
    
11. $100 Million Offers by Alex Hormozi: Teaches the art of creating compelling offers with principles of direct response marketing, aimed at maximizing business growth and customer value.
    
    
12. Work Less, Make More by James Schramko: Shares strategies for optimizing business efficiency to enhance income while minimizing work hours, targeting entrepreneurs desiring work-life balance.
    
    
13. Business for Filmmakers by Den Lennie: Offers unfiltered advice on building a lucrative videography business, addressing practical aspects from passion to profit.
    
    
14. The Filmmaker's Guide to Budgets and Quotes by Den Lennie: Focuses on financial strategies for filmmakers, with tips on boosting production pr

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Connect with Den on Instagram: https://www.instagram.com/den_lennie

www.thevideomentors.com