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In the dynamic world of video production, it's common to experience ups and downs in your business. But how can you effectively manage those slow periods and ensure a consistent flow of opportunities? In this episode, join me as I dive into the specifics of sales and marketing strategies that can help you prepare and maintain a steady stream of business growth.

This insightful discussion was extracted from a live coaching call within the VBA Elite program, providing you with an insider's perspective on our methods. Sales lulls are natural and don't necessarily indicate a decline in your video business. Instead of panicking, take a moment to gain perspective through activities like meditation or going for a walk. Then, approach your marketing efforts systematically by focusing on making meaningful connections rather than relying solely on email blasts with low click-through rates.

I share the importance of prospecting and leveraging your warm leads and existing clients to uncover new opportunities. Remember, market conditions are constantly shifting, and it's crucial to adapt your offers accordingly. Testing different marketing strategies, such as running new ads or exploring alternative angles, allows you to stay in tune with the market's demands.

I also discuss the impact of seasonal fluctuations, such as the end of the financial year, which can affect your video business's activity. Understanding that businesses experience periods of both high and low activity is essential. By tracking your quarterly performance and staying on target, you can focus on strengthening your marketing efforts and boosting sales.

Sales, as Wayne Gretzky famously said, is a numbers game. Don't hesitate to put yourself out there and embrace the process. I share a couple of real-life examples of engaging with potential clients facing cash flow challenges, demonstrating the importance of diagnosing the bigger picture and providing solutions that address their needs. By being genuinely helpful and having conversations that offer value, you can build trust and establish yourself as a go-to resource.

Consistency is key in sales and marketing. Balancing regular social media posts with proactive outreach ensures a powerful combination that drives results. To explore more insights and resources to scale your video business, I invite you to join our free community or watch our comprehensive training—both linked below. Let's work together to take your video business to new heights.

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In this episode, I want to tackle a common concern among videographers: taking time off and worrying about the state of your business while you're away. Recently, one of my clients decided to take a month off to shoot in Europe, and we had an insightful discussion about how to prepare for such a break.

Join me as I share a clip from our VBA Elite Mastermind, where we support a member making a big decision in his business and planning for time off. We dive into the anxieties that arise, the challenges of managing a business remotely, and strategies to ensure a smooth operation in your absence.

As creatives, we often think that no one else can handle our clients and projects like we do. But in this episode, we explore the idea of transitioning your business into a self-sustaining entity, where you can step back and trust others to take the reins. We discuss the importance of systemizing workflows, delegating tasks to capable team members, and positioning yourself as an international business.

You'll also hear practical advice and personal experiences from fellow videographers who have successfully taken extended breaks. We talk about maintaining consistent communication, even while away, and the positive effects of ongoing marketing efforts.

So if you've ever wondered how to navigate time off as a videographer or if you're planning your first extended break, this episode is for you. Discover strategies to keep your business running smoothly, embrace curiosity, and enjoy a well-deserved vacation without worrying about the long-term impact.

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Hey guys! Today's episode is a real-life scenario of a client pulling out of a gig just days before it happens. 

Ever faced a situation like this? 

I'm sharing my personal experience of how we tackled this in the VBA Elite Mastermind. 

Learn how to turn these situations into valuable business lessons and effectively navigate cancellation policies. We'll also discuss striking a balance in negotiations to ensure a fair outcome for all parties.

Find out how we've worked towards minimizing our actual out-of-pocket expenses and managed to bring down the cancellation fee to 25% of the original budget. 

Discover the art of negotiating with grace while preserving relationships with your clients, even in sticky situations.

Lastly, we'll delve into the power of community, particularly among video business owners, and how it helps you rally around in challenging times. 

Join us in this journey and see how you can also leverage these experiences to build a more robust video business.

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www.thevideomentors.com

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Hey, it's Den, back at it again! I'm breaking down how to transition a client from a one-off project into a long-term partnership this time. I'll share some insider tips from an actual conversation with a client where we discussed establishing a retainer or monthly partner package deal. You'll learn how to price your services correctly, maintain control of the project, and understand the benefits of a monthly relationship with a client.

I also discussed a real-world case where a client wanted to repurpose existing footage for new video content and how I handled that. You'll get an insight into a simple client retainer tracker and how to keep track of hours worked, prices, and remaining hours.

But that's not all! I also talk about asking the right questions to understand your client's needs, the importance of being present in sales conversations, and establishing trust with your clients.

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Connect with Den on Instagram: https://www.instagram.com/den_lennie

www.thevideomentors.com

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Hey, it's Den, back at it again! I'm breaking down how to transition a client from a one-off project into a long-term partnership this time. I'll share some insider tips from an actual conversation with a client where we discussed establishing a retainer or monthly partner package deal. You'll learn how to price your services correctly, maintain control of the project, and understand the benefits of a monthly relationship with a client.

I also discussed a real-world case where a client wanted to repurpose existing footage for new video content and how I handled that. You'll get an insight into a simple client retainer tracker and how to keep track of hours worked, prices, and remaining hours.

But that's not all! I also talk about asking the right questions to understand your client's needs, the importance of being present in sales conversations, and establishing trust with your clients.

Support the show

Connect with Den on Instagram: https://www.instagram.com/den_lennie

www.thevideomentors.com

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This episode shares some of my fave marketing strategies for video business owners looking to improve their lead flow.   I'm a huge fan of organic marketing and believe LinkedIn is a goldmine for connecting with potential clients without costing you a dime, just a bit of your time.

My advice? Get on LinkedIn and make 20 new connections each day. Stick with it and don't lose momentum. To back up what I'm saying, I've got some real-life success stories from my clients who've been doing just this and landing some super awesome projects.

The key here is to play it cool and not jump straight into selling. Instead, build some solid connections first. We even have some neat follow-up scripts we give to our paid clients to make things a bit easier.

You might be thinking, "This sounds slow." And yeah, it can take a while - anywhere from 3 to 9 months. But trust me, the results are so worth it!

Another cool trick I discuss is 'niching down'. This basically means becoming the go-to expert in a particular area. This can really boost your chances of getting more work in your field and isn't as limiting as you might think.

So, that's the lowdown! To get more involved, join our free community or check out our free training. We've got heaps more tips and advice to share!

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In a slowing economy, it's essential to identify and capitalize on opportunities within your marketplace. In today’s episode, we’ll explore strategies to not only survive but thrive during challenging economic times. 

We'll dive into understanding market sentiments and leveraging them to your advantage when engaging with clients. Learn how to stand out from the competition and uncover where the real opportunities lie and seize them with confidence.

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The topic of rates is often avoided in our industry, with many filmmakers reluctant to share what they charge. But by sharing this information, we can better understand the market, help each other make informed decisions about our own rates, and collectively work towards a more transparent industry.

The survey consists of questions about your editing system, rates for a day of editing, rates for shooting without kit, and rates for gear usage. We're also keen to learn about the kind of camera gear you're using and how much you've spent on camera gear and accessories over the past three years. Finally, we're interested in understanding your average monthly revenue generated from your video business.

You that you can participate in this survey anonymously if you wish. Please click on this Link to take the 90 second survey - https://denlennie.typeform.com/Videorates2023

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If you want to recession-proof your video business, there are some key industries you should be focusing on because it's not all doom and glooms out there. 

In today's episode, I'm gonna look at seven industries. That  are gonna thrive during an economic downturn. So your business, in turn can thrive and actually do better in a recession than perhaps you might think.

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www.thevideomentors.com

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Struggling to charge what you're worth for your videography skills confidently? In this episode, we'll explore the powerful concept of price anchoring, and teach you step-by-step how to use it to your advantage. 

Discover the secrets of setting the right prices, creating perceived value, and negotiating with clients like a pro. 

Don't undervalue yourself anymore – it's time to take charge and transform your business! 💪🎥💰

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Connect with Den on Instagram: https://www.instagram.com/den_lennie

www.thevideomentors.com