Beyond Your WHY

How to Commit to and Respect the Basics


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Meet Alan Stein Jr. 


His WHY is Trust. 


Interviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way).


Alan Stein, Jr. teaches proven strategies to improve organizational performance, create effective leadership, increase team cohesion and collaboration, and develop winning mindsets, rituals, and routines. A successful business owner and veteran basketball performance coach, he spent 15 years working with the highest-performing athletes on the planet (including NBA superstars Kevin Durant, Stephen Curry, and Kobe Bryant). In his corporate keynote programs and workshops, Alan reveals how to utilize the same approaches in business that elite athletes use to perform at a world-class level. He delivers practical lessons that can be implemented immediately. Father of 3 (10-year-old twin sons and an 8-year-old daughter), professional keynote speaker and author, and former basketball performance coach. He shares that his entire life, personally and professionally, revolves around maximizing performance and happiness!

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Beyond Your WHYBy Dr. Gary Sanchez

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