In this episode of Changing Minds, I'm joined by the incredible Tamsen Webster, author of Find Your Red Thread, to dive deep into the psychology and structure of messages that truly stick. We really nerd out here, which was a lot of fun.

We explore why some ideas catch fire and others fade, how story shapes belief, and what it really takes to make your message repeatable. Tamsen shares her Red Thread framework, used by leaders, marketers, and changemakers to build powerful narratives that drive action.

If you've ever struggled to explain your idea, connect with your audience, or get people to care, this conversation is for you.

We unpack:

• The five elements of the Red Thread

• Why truth is more powerful than fact

• How to ask questions that hook attention

• The role of empathy and respect in persuasive communication

Tune in to learn how to craft ideas that people not only understand but believe in, share, and act on.

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