The Revenue Formula

How to Create a $5M ARR AE with AI

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What does the future AE look like in the age of AI?


Toni and Raul break down how AI could transform sales productivity, reshape go-to-market structures, and create the $5M ARR AE. From hyper-optimized workflows to the rise of the “celebrity AE,” this episode explores three new models that redefine what top performance looks like.

This episode is brought to you by Evergrowth  —  Their Agentic GTM Workspace enables revenue teams to collaborate and win with AI-powered teammates, breaking down silos and helping B2B teams grow smarter with fewer resources.

Want to work with us? Learn more: revformula.io

  • (00:00) - Introduction
  • (03:00) - The 5M ARR AE with AI
  • (11:17) - Hyper Optimized Enterprise AE
  • (15:18) - AI-Assisted Sales Meetings
  • (19:04) - Maximizing Sales Efficiency
  • (20:50) - Salesperson as a High Performer
  • (22:01) - Factory Automation
  • (24:42) - The SMB Multitasker
  • (32:44) - The Celebrity AE
  • (35:29) - Influencer Crossovers in Sales
  • (39:00) - Wrapping up
  • (40:42) - Next Week: The 2025 Hiring Playbook
    • ...more
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    The Revenue FormulaBy Toni Hohlbein & Raul Porojan
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