<div>Many business owners struggle with having a clear, organized message that’s easy for anyone to understand. In today’s episode, we break down how to create a powerful one-liner for your business. We’ll cover the 3 key elements of a one-liner, the formula to craft it, and provide some helpful examples. This approach is inspired by the StoryBrand BrandScript from Donald Miller’s book <em>Building a StoryBrand</em>. Hope this helps you clarify your message!</div><div>Matt</div>

Many business owners struggle with having a clear, organized message that’s easy for anyone to understand. In today’s episode, we break down how to create a powerful one-liner for your business. We’ll cover the 3 key elements of a one-liner, the formula to craft it, and provide some helpful examples. This approach is inspired by the StoryBrand BrandScript from Donald Miller’s book Building a StoryBrand. Hope this helps you clarify your message!Matt

Many business owners struggle with having a clear, organized message that’s easy for anyone to understand. In today’s episode, we break down how to create a powerful one-liner for your business. We’ll cover the 3 key elements of a one-liner, the formula to craft it, and provide some helpful examples. This approach is inspired by the StoryBrand BrandScript from Donald Miller’s book <em>Building a StoryBrand</em>. Hope this helps you clarify your message!Matt

How to Create a Clear, Compelling Message for Your Business

<div><strong>The Lenders Playbook Podcast</strong> is your ultimate resource for private lending, real estate, and entrepreneurship. Hosted by <strong>Matt Rosen</strong>, this podcast delivers expert insights, proven strategies, and real success stories to help you navigate and thrive in the world of private lending.</div><div>Each episode features engaging conversations with industry leaders who share their experiences, lessons learned, and market predictions. From regulatory challenges to lending products and investment strategies, we break down complex topics into actionable insights—whether you're a seasoned professional, a new investor, or an aspiring entrepreneur.</div><div>But we don’t stop at lending. Since 2006, Matt Rosen has been at the forefront of building one of the largest hard money communities, sharing his wins, losses, and everything in between with a network of driven real estate professionals. A self-proclaimed <strong>"crash test dummy of online business,"</strong> Matt goes beyond lending to teach you how to build authority online, master email marketing, scale a team, leverage content marketing, optimize for SEO, grow your social media presence, increase traffic, boost sales, create online courses, and monetize through affiliate marketing—all while avoiding burnout.</div><div>If you're ready to take your lending, investing, or online business to the next level, <strong>hit </strong><a href="https://podcasts.apple.com/us/podcast/the-lenders-playbook/id1722805736"><strong>subscribe</strong></a><strong> </strong>and start changing your life today.<br><a href="https://podcasts.apple.com/us/podcast/the-lenders-playbook/id1722805736">Apple</a><br><a href="https://open.spotify.com/show/4bAQcMBslXD4DrW0EJ0f04"><span style="background-color: highlight;">Spotify</span></a></div>

Business

Marketing

The Lenders Playbook Podcast is your ultimate resource for private lending, real estate, and entrepreneurship. Hosted by Matt Rosen, this podcast delivers expert insights, proven strategies, and real success stories to help you navigate and thrive in the world of private lending.Each episode features engaging conversations with industry leaders who share their experiences, lessons learned, and market predictions. From regulatory challenges to lending products and investment strategies, we break down complex topics into actionable insights—whether you're a seasoned professional, a new investor, or an aspiring entrepreneur.But we don’t stop at lending. Since 2006, Matt Rosen has been at the forefront of building one of the largest hard money communities, sharing his wins, losses, and everything in between with a network of driven real estate professionals. A self-proclaimed "crash test dummy of online business," Matt goes beyond lending to teach you how to build authority online, master email marketing, scale a team, leverage content marketing, optimize for SEO, grow your social media presence, increase traffic, boost sales, create online courses, and monetize through affiliate marketing—all while avoiding burnout.If you're ready to take your lending, investing, or online business to the next level, hit subscribe and start changing your life today. Apple Spotify

<strong>The Lenders Playbook Podcast</strong> is your ultimate resource for private lending, real estate, and entrepreneurship. Hosted by <strong>Matt Rosen</strong>, this podcast delivers expert insights, proven strategies, and real success stories to help you navigate and thrive in the world of private lending.Each episode features engaging conversations with industry leaders who share their experiences, lessons learned, and market predictions. From regulatory challenges to lending products and investment strategies, we break down complex topics into actionable insights—whether you're a seasoned professional, a new investor, or an aspiring entrepreneur.But we don’t stop at lending. Since 2006, Matt Rosen has been at the forefront of building one of the largest hard money communities, sharing his wins, losses, and everything in between with a network of driven real estate professionals. A self-proclaimed <strong>"crash test dummy of online business,"</strong> Matt goes beyond lending to teach you how to build authority online, master email marketing, scale a team, leverage content marketing, optimize for SEO, grow your social media presence, increase traffic, boost sales, create online courses, and monetize through affiliate marketing—all while avoiding burnout.If you're ready to take your lending, investing, or online business to the next level, <strong>hit </strong><a href="https://podcasts.apple.com/us/podcast/the-lenders-playbook/id1722805736" rel="noopener noreferrer"><strong>subscribe</strong></a><strong> </strong>and start changing your life today.<br><a href="https://podcasts.apple.com/us/podcast/the-lenders-playbook/id1722805736" rel="noopener noreferrer">Apple</a><br><a href="https://open.spotify.com/show/4bAQcMBslXD4DrW0EJ0f04" rel="noopener noreferrer">Spotify</a>

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