148: How to Create a Laser-Focused, Profitable Interior Design Firm with Desi Creswell

With me today on the podcast is Desi Creswell. Desi is a coach focused on helping Interior Designers get out of the overwhelm and learning to live with more freedom and fulfillment. Desi is a co-author in the second edition of The Power Talk Friday Experts book produced by LuAnn Nigara and A Well-Designed Business. 

Desi and I will be talking about finding focus in your business, not only in the day to day, but in the longer term as well. Stay tuned for a great conversation. 

Topics Mentioned:

• Focus

• Ease

• Constraint

• Distraction

Key Thoughts:

• Although I was busy, I didn't necessarily feel focused on where I was headed and also felt like I wasn't as effective as I could have been both personally and professionally. Desi Creswell (2:44) 

• When I started looking at the cost of some of my add ons, I started realizing, truthfully, I could do it. But did I want to pay the price to get it? Michele (5:29) 

• I think part of the problem that we run into as women and mothers is that we don't define what have it all actually means to us. Desi Creswell (6:43) 

• I can't live my life on the Peloton in business. Because at some point, I'm tired, and I've got to get off, I've got to have rest, I've got to give my body my mind. Michele (16:12) 

• What I teach really is a process for kind of reining in and collecting those ideas, breaking them down into really small, doable tasks, so that you're really going to see that project or initiative, or system that you're putting in place through to completion. Desi Creswell (20:28) 

• I just want to encourage our listeners, just start with asking yourself what you want and what you need in your home and in your family. Michele (38:28) 

Contact Michele:

• Email: [email protected]

• Facebook: Scarlet Thread Consulting

• Instagram: @ScarletThreadATL

• Website: ScarletThreadConsulting.com

• LinkedIn: Michele Williams

Contact Desi:

• Website: desicreswell.com

• Daily Planner: DesiCresswell.com/daily planner

• Instagram: @desicreswell

• Email: [email protected]

References and Resources:

• AIM Masterclass - Watch now

• Atomic Habits by James Clear

• Miracle Morning by Hal Elrod

• Procrastinate on Purpose by Rory Vaden

• A Well-Designed Business - The Power Talk Friday Experts Vol. 1 by LuAnn Nigara

• A Well-Designed Business - The Power Talk Friday Experts Vol. 2 by LuAnn Nigara

• Managing Business Growth Expectations for Interior Designers - EP: 115 with Jeremy and Chandler Quarles

• Married to an Entrepreneur - EP 64 with Michele and Joel Williams