To effectively market to your audience, whether through lead generation or your database, it's important to approach both methods systematically. This ensures that your message reaches the appropriate audience and motivates them to take action.

This is a topic that I have been teaching and helping our clients implement and manage for over 30 years. When you commit to it and stick with it, you will see a significant return on investment. Businesses that prioritize lead generation and database management can attest to the effectiveness of this system.

Your goal with your marketing strategy should be to meet new people every day through some type of touch.  This could be: 

-          Someone you meet in line at the grocery store, coffee shop, an event, your kids swimming lessons.  It’s all about starting a conversation. 

-          Those you have met, meaning, you do business with them already, helped a client sell or buy property, in a community organization with you, etc. 

The system I have taught for years with our clients is the one that is called the 8x8, 33 and 12 Touch System.  Gary Keller, Owner of Keller Williams Realty put this system together and you can learn more about it in his book The Millionaire Real Estate Agent.  This book should be on every agents MUST READ list!  

 In this week’s episode we talk about: 

·        Setting up your CRM system.

·        Organizing your database into categories – go to Episode 3 – 7 Tips for Organizing Your Database in this  podcast to learn more about how to do this.

·        Sectioning your database off into groups.

·        Creating your strategy and system for 6x6, 33 and 12 touch system.

·        Creating your marketing materials – Newsletter, Emails, Scripts for the calls, and direct mail pieces.

·        Implementing the system.

·        Managing the system.

Consistency is the key to developing a relationship with a client, so start now by creating these systems. And if you need help in creating, implementing and/or managing your systems, please reach out to me and let’s see if we can help you. Schedule a call with me by going to TalkWithKimHughes.com. 

As a special bonus, I have created a checklist for you to use when setting up your systems. You can download a copy under the episode resources below.

Did you enjoy this episode? Please leave a rating and review in your favorite podcast app.

EPISODE RESOURCES: 

·         Marketing System Checklist

·         The Millionaire Real Estate Agent book

·         Seller Postcard Campaign

 

Episode Show Notes KimHughes.com The Ultimate Expired Listing System Social Media Success Tools

 

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