Search with Candour

How to create content that stands out with Lily Ugbaja

Listen Later

In this week's episode, Jack Chambers-Ward is joined by content strategist Lily Ugbaja to discuss how to create content that stands out in the soon-to-be AI-dominated SERPs. Jack and Lily discuss:

  • What do we mean by 'the Specificity Strategy'?
  • How to find your target audience
  • The LEMA framework of content creation

    • For all of the links, show notes and transcript, go to search.withcandour.co.uk.

    ...more
    View all episodesView all episodes
    Download on the App Store
    Search with CandourBy Candour
    • 4
    • 4
    • 4
    • 4
    • 4

    4

    4 ratings

    More shows like Search with Candour

    View all
    Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! by Spencer Haws: NichePursuits.com

    Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

    192 Listeners

    EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer by Erin Sparks

    EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

    37 Listeners

    The Digital Marketing Podcast by Exposure Ninja by Tim Cameron-Kitchen

    The Digital Marketing Podcast by Exposure Ninja

    29 Listeners

    The Indicator from Planet Money by NPR

    The Indicator from Planet Money

    9,518 Listeners

    Naval by Naval

    Naval

    2,123 Listeners

    The Compound and Friends by The Compound

    The Compound and Friends

    2,111 Listeners

    My First Million by Hubspot Media

    My First Million

    2,653 Listeners

    The Global Story by BBC World Service

    The Global Story

    269 Listeners

    SEO in 2026 by Majestic.com

    SEO in 2026

    2 Listeners

    Ahrefs Podcast by Ahrefs Podcast

    Ahrefs Podcast

    8 Listeners