Ever been to McDonald’s? Ever bought a ‘Happy Meal’ for your kids?It’s the perfect package meal – they get some chicken nuggets, chips, maybe some carrot sticks, a juice drink and a small toy, all wrapped up in a cute box with puzzles. It’s totally perfect for the little ones!Now, if McDonald’s marketed the ‘Happy Meal’ to adults, would you buy that happy meal for yourself?I’m guessing not… You probably aren’t bothered about the toy or the box with puzzles, and you might want a larg...

How to Create Effective Packages That Sell

Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing or hourly billing methods that most accounting professionals typically use and everyone should be using it. It’s how he built his 7-figure business, and it’s how you are going to do the same. These episodes are recordings of live monthly training sessions in which Mark teaches accountants and bookkeepers like you how to price your services, how to win more clients and how to run a more profitable business.

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Discover the secrets to effective pricing with the legendary Peter Thompson in our latest podcast episode! Ever wondered how to position yourself as the go-to expert in your field? Or how to handle price objections with ease?This episode has got you covered. Peter Thompson, a hero, and mentor to many, including Mark, breaks down his proven strategies for success.Learn how to create magnetic titles, set the perfect price for your services, and attract your ideal clients. Peter a...

Paid! How to be Richly Rewarded for the Value You Deliver

Ever wondered how GPTs can transform your accounting firm?Join us as we explore the latest AI advancements that are setting the pace for 2024—don't get left behind!Learn how custom GPTs can streamline your accounting processes in ways you never imagined.In this episode, we also demonstrate how to build your own GPT.We’ll cover the ins and outs of why GPTs are becoming essential tools for elite accountants.From the latest AI news to practical GPT applications—get all the details in this session!

The Secret Behind Custom GPTs

Ever wondered how a sole practitioner can generate 1.2 million in revenue in less than four years?Join us as Neil shares his journey from starting with zero clients to a booming practice.Neil discusses navigating job loss and lockdowns to build a successful firm and turning challenges into opportunities.Discover the power of digital tools in transforming an accounting practice.From social media insights to business restructuring, learn how embracing technology and consistent marketing can ele...

From £100k to £1.2M - The Next Chapter of a Remarkable Accounting Journey with Neil Criddle

Spending countless hours on email campaigns without seeing the results you desire?This episode is your gateway to mastering email campaigns with ChatGPT.Uncover the distinction between manual and automatic emails, and why the latter could be your strategy's missing piece.Find out actionable insights on crafting compelling email content that resonates with your audience.Learn the secrets to engaging subject lines that boost open rates and discover how integrating ChatGPT can transform your app...

Simplifying Your Email Strategies With ChatGPT

In an increasingly digitalised world, the ability of accounting firms to leverage cutting-edge technologies like Large Language Models (LLMs) such as ChatGPT determines their competitive edge.Join Mark to unlock the full potential of prompt engineering across six crucial levels, designed specifically for accounting professionals.Discover how to…Elevate your firm's productivity,Enhance client satisfaction,And secure a competitive advantage,All by mastering the art of prompt engineering.

How to Create Effective Packages That Sell

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